How to write a viral hook
Quick answer: To write a viral hook, type the idea the way you'd say it, press Write my hooks, pick the one that stings and download it as a card.
- Type the idea the way you'd say it. Half a sentence is fine. "working hard but still broke" works better than a polished paragraph.
- Press Write my hooks. You get three versions: a blunt harsh truth, a relatable POV and a cynical dark-humor one, each under 20 words.
- Pick the one that stings. Read them out loud. The best hook is usually the one that makes you go "ouch, fair".
- Download it as a card. Choose the size (Instagram post, Story, X/LinkedIn or square), the colours and your handle, then press Download card.
Why short hooks win
People decide in about a second whether to stop scrolling. A text card with one sharp line under 20 words is read in that second; a paragraph isn't. The hook names a feeling the reader already has but never put into words, and that's what makes them share it.
Harsh truth, POV or dark humor?
Harsh truth works for advice and self-improvement accounts: it challenges the reader. POV is softer and gets saved and sent to friends. Dark humor gets the most comments, but it's the easiest to get wrong, so keep it aimed at situations, not at people.
Frequently asked questions
Is it free?
Yes. You can write a few sets of hooks every few minutes for free, no account needed.
Which AI writes the hooks?
Gemini, by Google. Your idea is sent from our server to Google to write the three hooks. We don't store your ideas or the hooks.
Can I use the hooks commercially?
Yes, they're yours to post. Do a quick check that a hook doesn't accidentally match someone else's famous line before you put it on merch.
My English isn't perfect. Does that matter?
No. Type it however it comes out; the hooks come back in clean, natural English.
Why is a hook marked in orange?
It's 20 words or longer. Short hooks perform better, so press Give me 3 more or trim it yourself.
Are the cards private?
The cards are drawn in your browser, so the images never leave your device. Only the idea text goes to the server to write the hooks.